Encouraging Semantic Mediawiki use with non technical people

What's a non-technical person?

Never learned programming concepts, didn't realize wikipedia can be edited. maybe used a cms or blog.

Identify groups, strategies

Compare to wordpress - task driven - "Raskin vs Englebart"

Goals - appreciation of schema design, distributed data, licensing

Techniques

Threaten - others are doing it, loss of leadership

Inspire - self empowerment, less dependence, creating, leading

Commitment vs follow through

Guiding

Topic leads

Proifles of uses

Exhibit example of copying and pasting to excel using semantic web data