Encouraging Semantic Mediawiki use with non technical people: Difference between revisions

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Prepared for http://semantic-mediawiki.org/wiki/Spring_2010_SMWCon
* See notes at [[Semantic Mediawiki Spring 2010 conference]]


== Who is a non-technical person ==
== Who is a non-technical person ==


* Focus is not technology but they can contribute in some way
* Their focus is not technology, but they can contribute
* Never learned programming concepts
* '''Never learned programming concepts'''
* Didn't realize Wikipedia can be edited
* Didn't realize Wikipedia can be edited
* Maybe used a web content management system, blog, Facebook
* Maybe used a web content management system, blog, Facebook
* Busy with their own concerns


== What do they want ==
== Why non technical people ==
 
# to solve their problem, usually a "one of those" web site with some special requirements
# something that looks good - design is still paramount
# to learn about the participatory web
# to create reusable data?
# to have more control over their own site but keep things simple
## usually they don't want to 'innovate,' just do what everyone else is doing
# to work with someone they trust
 
== What do I want ==


# avoid per client custom code, fit things into the developing picture
* Under-served and under-represented
# '''promote digital literacy ­— filling out forms isn't it, stop treating computers as a typewriter'''
* Helps understand many issues of usability
## reference-able statements, reusable data under fair terms of re-use
* Create a more comprehensive Web with more voices, organized semantically
# get people to consider issues of site design and how to organize information without overburdening
* They are the domain experts in their field.
# '''promote transparency and co-development'''
## help flatten organizations and their external relationships
# grow my own skills based on relevant requirements


== Types and motivations of participants==
== Types and motivations of participants==


* Traditional '''executive''' — "everyone else is doing it," inexpensive solution
* Traditional '''executive''' — "everyone else is doing it," inexpensive solution
** ideally they will participate but getting them to can be difficult
** Ideally they will participate but getting them to can be difficult
** may be more cautious about full commitment - license, security, who can access and edit
** May be more cautious about full commitment - license, security, who can access and edit
* '''Creative group''' or '''individual''' — may be inspired but needs constant guidance
* '''Creative group''' or '''individual''' — may be inspired but needs constant guidance
* '''Worker bee''' — tasked to use the wiki
* '''Worker bee''' — tasked to use the wiki
** may be less receptive to wiki ideals, make it straightforward
** May be less receptive to wiki ideals, make it straightforward
* '''Outside contributors''' - often a stated goal of projects, have their own objectives
* '''Outside contributors''' - often a stated goal of projects, have their own objectives
** flexible to meet random demands
** Flexible to meet random demands
** fair re-use terms
** Fair re-use terms


<br class="cleared" />
<br class="cleared" />
= Goals =
== What do they want ==
# To solve their problem, often a "one of those" web site with some special requirements
# Something that looks good - '''design is still paramount''' — ''Results indicate that first impressions are most influenced by the visual appeal of the site. Users gave high usability and interest ratings to sites with high appeal and low usability and interest ratings to sites with low appeal. User perceptions of a low appeal website were not significantly influenced by the site’s usability even after a successful experience with the site.'' — http://www.surl.org/usabilitynews/112/aesthetic.asp
# To learn about the participatory web
# To have more control over their own site but keep things simple
## Usually they don't want to 'innovate,' just do what everyone else is doing
# To work with someone they trust
# Don't really seem concerned about "silo" and re-use aspects
== Typical tasks ==
=== Today ===
* Put narratives and media on graphs (time, place)
* Event management
* Link narratives by theme
* Better organization of content, avoid tangly mess
* Qualitative, develop databases — demographics, statistics
* Easy sharing of information
* Message through wiki, terms of use to other organizations
== What do I want ==
<blockquote>
...the student population is about evenly divided between technologists who care about aesthetics and artists who aren't afraid of machines, which makes it a pretty good place to see the future. — [http://www.shirky.com/writings/situated_software.html Shirky]
</blockquote>
# Avoid per client custom code, fit things into the developing picture
# '''Promote digital literacy ­— filling out forms isn't it, stop treating computers as a typewriter'''
## Reference-able statements, reusable data under fair terms of re-use
## Help organize masses of data
# Get people to consider issues of site design and how to organize information without overburdening
# '''Promote transparency and co-development'''
## Help flatten organizations and their external relationships
## Don't be fearful and build hidden compromises, open it up
# Grow my own skills based on relevant requirements
## Focused on small groups '''[http://www.shirky.com/writings/situated_software.html Users By The Dozens]'''
### Connect them in the future?
# Lots of value of working with cross-sector interests


= Success=
= Success=
Line 52: Line 86:
In order:
In order:


# Useful read-only resource
# Useful one-off resource with lots of development input from stakeholders, possible to build on in future
# contributions by many types of people
# Contributions by many types of people
# basic editing using forms
# Basic editing using forms
# wiki markup
# Wiki markup, categories
# sharing knowledge, creating more converts
# Sharing knowledge, editing each others pages, creating more converts
# Creating templates/queries/classes
# Creating templates/queries/classes
# understanding of good schema design, distributed data, licensing
# Understanding of good class design, inferencing, distributed data, licensing
# distributed applications, creating standards
# Reuse ontologies and web-based content
# Distributed applications, creating standards


== Examples ==
* [https://intranet.fungalgenomics.ca/intwiki/Main_Page Genomics Lab] multiple sites (private and public) (programmers)
* [http://www.innovationcell.com Hospital research group] (open minded, dedicated co-developers)
* [http://www.quescan.info Special interest group] (tasked group)
* [http://www.asiancanadianwiki.org Arts group] (maybe — get-togethers, dedicated contributor)
* [http://oq.zooid.org Non profit group] (maybe — heavy use of forms)


= Failure =
= Failure =
Line 77: Line 118:
** Learning experience
** Learning experience


= How =
== Examples ==


* General spread to community workers (they know easier specialized systems, didn't help guide structure enough)
** [http://ced.zooid.org/wiki/WikiCED_manual some success]
* [http://wfg.zooid.org Gardening site] (chose to get programmers to build custom system around Wordpress)


Lots and lots of guiding
= How =


Inspire - self empowerment, less dependence, creating, leading, "where the web is going," open source and transparency
<div style="float: right; margin: 15px">
 
http://zooid.org/~vid/pics/ced/marchwikiparty/small_03072009374.jpg
Threaten - others are doing it, loss of leadership
</div>
 
Blow past increasing complexity of security to simpler wiki model (all private or all public)
 
Really enforce importance of discussion tab, history, diff, learning from others.. site evolution as an interest


Appoint leads based on interests, give them responsibilities
* Lots and lots of guiding
* Reassure - built on Mediawiki, always exportable
* Inspire - self empowerment, learning culture, creating, leading, "coolness" (graphs), "where the web is going," open source and transparency, participatory web
* Blow past increasing complexity of security to simpler wiki model (all private or all public)
* Threaten - others are doing it, loss of leadership
* Really enforce importance of discussion tab, history, diff, learning from others ('''view source''').. site evolution as an interest, lead of Mediawiki


Peer helpers spread the virus
* Magic Exhibit example of copying filtered data and pasting to spreadsheet
** Too much magic (hypergraphs) is confusing and doesn't work everywhere
* The importance of design
** promote the cues of Wikipedia but provide something original


Translators for those who can't directly contribute
* Appoint leads based on interests, give them responsibilities
* Peer helpers — spread the virus
* Focus on people's abilities - detail oriented, annotator, gardener, storyteller, communicates with offline world, etc
* Translators for those who can't directly contribute


Profiles of uses
* People like visualizations and they can help with shaping and debugging data
* Always focus on their goals rather than ideals, but try to explain the vision, the two should come together
* Use lots of meaningful examples
** Placeography, DiscourseDB, sites related to organization
** Good distributed examples would help too


The importance of design
* promote the cues of Wikipedia but provide something original


<div style="magin: 15px">
<div style="magin: 15px">
Line 105: Line 158:
</div>
</div>


Magic — Exhibit example of copying and pasting to excel using semantic web data
<br class="cleared" />


= SMW vs Wordpress =
= SMW vs Wordpress =


Compare to Wordpress — "Raskin vs Englebart," dashboard + specialized appliance model vs learning to use a computer
Compare Wordpress vs SMW — "Raskin vs Englebart," specialized appliance model vs learning to use a computer


http://www.retrofacto.com/wp-content/uploads/2009/06/wordpress.jpg
http://www.retrofacto.com/wp-content/uploads/2009/06/wordpress.jpg


* '''Wordpress''' is task driven. Forms for every day tasks. Need to map MW extensions.
* '''Wordpress''' is task driven software. Forms for every day tasks. SMW is building blocks, play-doh. Helpful to map MW, SMW, extensions but it still won't be the same.


Every day tasks —
Every day tasks —
* Everything oriented towards content management around blogging
* Everything oriented towards content management around blogging
* SEO, user management
* SEO, user management
* "Delete" content, one click  
* "Delete" content, one click
* SMW site will need a UI (immediate functions) inside a UI (MW)
* Learning curve is constant on wordpress, gets steep fast using SMW
* '''Can recreate a blog in SMW but tasks are more manual'''
** But you work in a reusable semantic space


= Summary=
= Summary=
* Some successes with non technical users, usually individuals within orgs
* Patience, constant guidance, listening to requirements are most important
* Build up big expectations but focus on immediate goals
* Some SMW facilities such as task oriented guides would help a lot
** Slick rich page editors - links and annotations - would help a lot
** 'Class' editors work with existing elements
** Visual form editor
== Questions ==
* What are the best extensions to make the site easy to use?
* Can SMW be a good "universal platform?" — is information a nail?
= Notes =
==Notes from conference==
* Business people love reports
* Authoring tools - ease of tagging
** Problems with easy to use rich text editors mangling output
* Stop saying "semantic" — "knowledge engineering"
** Bad perceptions about 'wiki,' they get messy - call it "knowledge management"
* Need more white papers instead of mountain of data
* Find meaningful ways to connect to well known solutions (SQL, etc), use it as an integration platform
* In gov't — "people don't want to collaborate" wan to install wiki but still use Word
* Burden of proof, show how easy it is, fast examples


<headertabs />
<headertabs />

Latest revision as of 15:37, 5 June 2010


[edit]

Prepared for http://semantic-mediawiki.org/wiki/Spring_2010_SMWCon

Who is a non-technical person

  • Their focus is not technology, but they can contribute
  • Never learned programming concepts
  • Didn't realize Wikipedia can be edited
  • Maybe used a web content management system, blog, Facebook
  • Busy with their own concerns

Why non technical people

  • Under-served and under-represented
  • Helps understand many issues of usability
  • Create a more comprehensive Web with more voices, organized semantically
  • They are the domain experts in their field.

Types and motivations of participants

  • Traditional executive — "everyone else is doing it," inexpensive solution
    • Ideally they will participate but getting them to can be difficult
    • May be more cautious about full commitment - license, security, who can access and edit
  • Creative group or individual — may be inspired but needs constant guidance
  • Worker bee — tasked to use the wiki
    • May be less receptive to wiki ideals, make it straightforward
  • Outside contributors - often a stated goal of projects, have their own objectives
    • Flexible to meet random demands
    • Fair re-use terms


[edit]

What do they want

  1. To solve their problem, often a "one of those" web site with some special requirements
  2. Something that looks good - design is still paramountResults indicate that first impressions are most influenced by the visual appeal of the site. Users gave high usability and interest ratings to sites with high appeal and low usability and interest ratings to sites with low appeal. User perceptions of a low appeal website were not significantly influenced by the site’s usability even after a successful experience with the site.http://www.surl.org/usabilitynews/112/aesthetic.asp
  3. To learn about the participatory web
  4. To have more control over their own site but keep things simple
    1. Usually they don't want to 'innovate,' just do what everyone else is doing
  5. To work with someone they trust
  6. Don't really seem concerned about "silo" and re-use aspects

Typical tasks

Today

  • Put narratives and media on graphs (time, place)
  • Event management
  • Link narratives by theme
  • Better organization of content, avoid tangly mess
  • Qualitative, develop databases — demographics, statistics
  • Easy sharing of information
  • Message through wiki, terms of use to other organizations

What do I want

...the student population is about evenly divided between technologists who care about aesthetics and artists who aren't afraid of machines, which makes it a pretty good place to see the future. — Shirky

  1. Avoid per client custom code, fit things into the developing picture
  2. Promote digital literacy ­— filling out forms isn't it, stop treating computers as a typewriter
    1. Reference-able statements, reusable data under fair terms of re-use
    2. Help organize masses of data
  3. Get people to consider issues of site design and how to organize information without overburdening
  4. Promote transparency and co-development
    1. Help flatten organizations and their external relationships
    2. Don't be fearful and build hidden compromises, open it up
  5. Grow my own skills based on relevant requirements
    1. Focused on small groups Users By The Dozens
      1. Connect them in the future?
  6. Lots of value of working with cross-sector interests
[edit]

In order:

  1. Useful one-off resource with lots of development input from stakeholders, possible to build on in future
  2. Contributions by many types of people
  3. Basic editing using forms
  4. Wiki markup, categories
  5. Sharing knowledge, editing each others pages, creating more converts
  6. Creating templates/queries/classes
  7. Understanding of good class design, inferencing, distributed data, licensing
  8. Reuse ontologies and web-based content
  9. Distributed applications, creating standards

Examples

[edit]
  • Commitment vs follow through
    • Constant attention, guidance
  • Tangly mess
    • Better use of SMW features, more forms, patience for gardening
  • Misunderstood requirements, not really listening to what they want
    • Learning experience

Examples

  • General spread to community workers (they know easier specialized systems, didn't help guide structure enough)
  • Gardening site (chose to get programmers to build custom system around Wordpress)
[edit]
  • Lots and lots of guiding
  • Reassure - built on Mediawiki, always exportable
  • Inspire - self empowerment, learning culture, creating, leading, "coolness" (graphs), "where the web is going," open source and transparency, participatory web
  • Blow past increasing complexity of security to simpler wiki model (all private or all public)
  • Threaten - others are doing it, loss of leadership
  • Really enforce importance of discussion tab, history, diff, learning from others (view source).. site evolution as an interest, lead of Mediawiki
  • Magic — Exhibit example of copying filtered data and pasting to spreadsheet
    • Too much magic (hypergraphs) is confusing and doesn't work everywhere
  • The importance of design
    • promote the cues of Wikipedia but provide something original
  • Appoint leads based on interests, give them responsibilities
  • Peer helpers — spread the virus
  • Focus on people's abilities - detail oriented, annotator, gardener, storyteller, communicates with offline world, etc
  • Translators for those who can't directly contribute
  • People like visualizations and they can help with shaping and debugging data
  • Always focus on their goals rather than ideals, but try to explain the vision, the two should come together
  • Use lots of meaningful examples
    • Placeography, DiscourseDB, sites related to organization
    • Good distributed examples would help too



[edit]

Compare Wordpress vs SMW — "Raskin vs Englebart," specialized appliance model vs learning to use a computer

http://www.retrofacto.com/wp-content/uploads/2009/06/wordpress.jpg

  • Wordpress is task driven software. Forms for every day tasks. SMW is building blocks, play-doh. Helpful to map MW, SMW, extensions but it still won't be the same.

Every day tasks —

  • Everything oriented towards content management around blogging
  • SEO, user management
  • "Delete" content, one click
  • SMW site will need a UI (immediate functions) inside a UI (MW)
  • Learning curve is constant on wordpress, gets steep fast using SMW
  • Can recreate a blog in SMW but tasks are more manual
    • But you work in a reusable semantic space
[edit]
  • Some successes with non technical users, usually individuals within orgs
  • Patience, constant guidance, listening to requirements are most important
  • Build up big expectations but focus on immediate goals
  • Some SMW facilities such as task oriented guides would help a lot
    • Slick rich page editors - links and annotations - would help a lot
    • 'Class' editors work with existing elements
    • Visual form editor

Questions

  • What are the best extensions to make the site easy to use?
  • Can SMW be a good "universal platform?" — is information a nail?
[edit]

Notes from conference

  • Business people love reports
  • Authoring tools - ease of tagging
    • Problems with easy to use rich text editors mangling output
  • Stop saying "semantic" — "knowledge engineering"
    • Bad perceptions about 'wiki,' they get messy - call it "knowledge management"
  • Need more white papers instead of mountain of data
  • Find meaningful ways to connect to well known solutions (SQL, etc), use it as an integration platform
  • In gov't — "people don't want to collaborate" wan to install wiki but still use Word
  • Burden of proof, show how easy it is, fast examples